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How DoorDash Encourages Users to Try a Free Month

Results

Removed banner blindness that caused users to ignore content due to its similarity to ads

Added personalization based on user preferences to increase attention

Added a reassurance screen with a “delighter” to increase user satisfaction

Team

Alessio Cerquiglini

Duration

2 days

How DoorDash Encourages Users to Try a Free Month

Results

Removed banner blindness that caused users to ignore content due to its similarity to ads

Added personalization based on user preferences to increase attention

Added a reassurance screen with a “delighter” to increase user satisfaction

Team

Alessio Cerquiglini

Duration

2 days

1/24

Before

After

Before

After

Reflection

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Reflection

Please set a value for the reflection field in the CMS

Thanks for looking at my case study!

If you have any more questions or want to know more details, please don't hesitate to contact me.

Thanks for looking at my case study!

If you have any more questions or want to know more details, please don't hesitate to contact me.

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