How DoorDash Encourages Users to Try a Free Month
Results
Removed banner blindness that caused users to ignore content due to its similarity to ads
Added personalization based on user preferences to increase attention
Added a reassurance screen with a “delighter” to increase user satisfaction
Team
Alessio Cerquiglini
Duration
2 days
How DoorDash Encourages Users to Try a Free Month
Results
Removed banner blindness that caused users to ignore content due to its similarity to ads
Added personalization based on user preferences to increase attention
Added a reassurance screen with a “delighter” to increase user satisfaction
Team
Alessio Cerquiglini
Duration
2 days








































































Before


After




Before
















After
















Reflection
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Reflection
Please set a value for the reflection field in the CMS
Thanks for looking at my case study!
If you have any more questions or want to know more details, please don't hesitate to contact me.
Thanks for looking at my case study!
If you have any more questions or want to know more details, please don't hesitate to contact me.



